Overview

The Urban Physio is a modern wellness clinic for busy people and their families looking for quality care and support in maintaining an active lifestyle.

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Challenges

Our goal was to design a website that complements in-person client interactions, where every touchpoint makes a client journey as welcoming and comfortable as possible while showcasing services in a fresh new way.

The website design was part of a wider range of marketing activities and The Urban Physio wanted to shift its market positioning towards the premium market segment and expand the list of services they provide.

Urban Physio website screenshot 2
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Brand & Content

Prior to designing the website, we partnered with SmithMade to refresh Urban Physio’s brand which became a modern and solid marketing foundation. To make sure great design is complemented by top-quality content, we worked with Clara Jane and the client to produce sleek and engaging shots for the website.

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Platform

In this project, we recommended Sanity and NextJS hosted on Vercel as an industry-leading combination for Jamstack architecture-based fast and secure websites with a cost-effective infrastructure. We designed and developed a custom block-based system, allowing the marketing team to manage content easily, autonomously compose new landing pages when required, and keep the website content fresh.

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