Wild Wagon Co

Wild Wagon Co is a lifestyle brand that offers a wide range of designer products from jewellery to homeware.

Wild Wagon Co Website Homepage Image


  • Branding
  • UX
  • Design
  • Development


We created a sleek and robust e-commerce website to give the brand’s digital presence a welcoming personality, clean and minimal style.


We needed to create an e-commerce solution that would incorporate and highlight Wild Wagon Co's style, branding and eclectic products on the website.

We also needed to find the solutions for marketing automation and social promotions.

Wild Wagon Co Branding by Wildlabs

Design & Development

During the design and development process we’ve A/B tested multiple layouts of the homepage, product pages and found the best solution to showcase the products and keep the customers engaged through their Wild Wagon Co journey.

For this particular project we agreed to use WordPress + WooCommerce as the foundation.

Wild Wagon Co Featured Product Section by Wildlabs


With a marketing-first approach we’ve created a custom page builder inside the WordPress CMS that helps highlight the products and product categories depending on the current needs (sales, promotions, etc).

Wild Wagon Co Mobile Homepage by Wildlabs
Wild Wagon Co Mobile Product Page by Wildlabs


We've integrated the website with Mailchimp for marketing automation and Instagram Shopping for better user experience.

Wild Wagon Co Category Page by Wildlabs
Wild Wagon Co Product Page by Wildlabs


We continue to support Wild Wagon Co, create marketing campaigns and provide regular updates and maintenance.

Suite 6, QB Studios,
2 Morgan St Newmarket,
Auckland, New Zealand.
© 2019 Wildlabs Limited