We have originally started working with Parnell Gallery to help them finalise and launch their online gallery store. The scope has quickly expanded to include a minor redesign of some pages and another few months later we have embarked on a full website and gallery store redesign and redevelopment project with the final result being what Parnell Gallery website is today.
We've collaborated with Her Studio as our design partner and worked closely with them to achieve the sleek and minimalist look.
Working with Anna and Sally we have established that the new website needs to be very subtle, elegant, and clean. The website where original artworks and exhibitions take central stage and where a custom-built robust gallery store solution for prints and sculpture is integrated in a very gentle way to create a clear impression of Parnell Gallery primary focus being on exhibitions, artists and their original artworks.
Design & Development
We have started with wireframing to determine the best layout for each of the pages and to find the best solution to achieve the desired goal. We then partnered with Her Studio to create the individual page designs with a well-balanced amount of white space and beautiful typefaces to highlight the established Parnell Gallery brand and what it stands for. We developed the gallery website and store on WordPress and WooCommerce.
We have added “view in room” functionality to allow website visitors to experience how each of the paintings and prints will look like in relation to other objects when hang on a room wall. We aimed to give a true representation of the size of the artwork.
Parnell Gallery represents over 40 artists at any one time and as a result, a very large number of artworks accompanied by over 10 annual exhibitions which means website requires changes on a daily basis, therefore, we have created a custom admin system which allows for high-level of flexibility in making changes, tailoring content to suit constantly changing gallery needs.
We integrated the website with FileMaker, software used to manage gallery artworks.
The result we have achieved with Parnell Gallery is a truly outstanding art gallery website and store which is without a doubt among the best in the New Zealand art industry.
With this being said, we already have a number of exciting editions to the Parnell Gallery website in development to ensure we support their growing needs and help them bring more innovative ways to connect more people to art.